Where can you win? | Tony shows Darcy the power of a niche business that can scale

If you’re a business owner, then you know the power of developing
and executing a world-class marketing strategy. But how do you go
about creating the world-class marketing plan that will set you
apart from your competition? How do you find and convey your
unique selling proposition?


Marketing isn’t just about doing something unique - it’s about
adding more value than anyone else in the game. Doing more for
your customer than anyone else. And in this episode, we’re taking
you to Business Mastery, where you’ll hear Tony speak with Darcy:
a woman who is struggling to find her niche, even despite an
impressive resume of clients.


Darcy runs a successful production company that works with some
of the biggest companies around the world. But up to this point,
Darcy has relied on word-of-mouth to propel her business’s
growth. And while her referrals have gotten her up to a certain
point, it’s not enough to create the massive impact that she
longs for. She needs a world-class marketing strategy.


Listen as Tony shows Darcy how to move out of her own way and
eliminate the beliefs that are holding her back. And learn
exactly how you can start to find your unique niche, and start
building the brand that will take your company to the next level.
Because if you do what everyone else is doing but better, you’ll
only get an incremental return. But if you do what no one else is
doing, you’ll find geometric rewards. Isn’t it time you stepped
up your game?