The insatiable fight inside UFC’s Dana White | How one man’s passion and vision led the UFC to the ultimate comeback

In this episode of the Tony Robbins Podcast, we are bringing you
to Business Mastery – where Tony interviews the business leaders
behind some of today’s fastest growing companies. You’re going to
have a front-row seat as Tony sits down with Dana White – the
current president of The Ultimate Fighting Championship, or UFC,
and the man that took the once-fledgling organization from near
bankruptcy to a globally popular multi-BILLION dollar enterprise.


Outspoken, charismatic and unabashedly unapologetic, it’s fair to
say that there are not many leaders of major sporting
organizations quite like Dana White. Coming from humble
beginnings in the Northeast, his fight to the top was an unlikely
one – and nothing short of a roller coaster ride.


Dana talks to Tony about the serendipitous mix of events that
catapulted him from the bottom, all the way to the top of the UFC
– and the risky decisions he made along the way that led the UFC
to its ultimate comeback. Like the decision to embrace regulation
instead of run from it, to move away from Pay-Per-View and
broadcast fights on free TV, and perhaps the biggest decision of
all, the one that changed the face of the sport – to allow female
fighters into the organization.


Dana has achieved success on a massive scale – he sold UFC for a
whopping $4 billion back in 2017. But his fight isn’t over – and
as he tells Tony in this special interview, he feels he hasn’t
even scratched the surface of his total impact.