The Power of Reinvention | CAULIPOWER’S Gail Becker on Her $500M Second Act

In this special 3-PART MASTERCLASS, we drop you inside a Tony
Robbins Business Mastery seminar to learn HOW TO BUILD A BRAND,
SHOWCASE YOUR X FACTOR, and BRING YOUR UNIQUE PRODUCT or SERVICE
to a COMPETITIVE MARKET.


In PART ONE, you'll hear Tony Robbins in a one-on-one interview
with GAIL BECKER, Founder and CEO of CAULIPOWER, a wildly
successful brand that has revolutionized the frozen food market
by introducing healthier and innovative alternatives.  And
the best part – Gail didn’t launch this company until the age of
52.


Becker started her career in public relations, working for
prominent media companies such as Warner Bros. and the Canadian
Broadcasting Corporation. In 2001, she co-founded "Strategic,
Inc.," which specialized in providing strategic communications
and media relations services to clients in the entertainment,
media, and consumer sectors. 


However, following the death of her father in 2015, Gail needed a
change. Emboldened by her two sons' diagnosis of Celiac Disease,
Gail embarked on a mission to find both healthy and delicious
alternatives to gluten-containing foods. She began experimenting
with cauliflower as a substitute.  After countless trial and
error, Gail succeeded in creating a recipe that her family
actually adored. It was at this moment that CAULIPOWER was born.


Thanks to Gail's vision and perseverance, CAULIPOWER has become
one of the fastest-growing food companies in the United States --
and a $500M brand.  Gail has also proven that it’s never too
late to become a successful entrepreneur.



***


Business Mastery is the world’s premier business training event
designed and hosted by the world’s #1 authority on personal
growth, business transformation and peak performance – Tony
Robbins. This five-day event equips entrepreneurs, business
owners and operators with cutting-edge systems, skills and
strategies not found anywhere else to create an invincible
advantage against competitors.


Business Mastery is designed to help participants thrive in any
economic climate as they discover critical factors impacting
their businesses currently, and design an action plan for the
next phase of growth, whether they seek more profits or an exit
strategy. This includes marketing tips, maximizing a business’
digital presence to actually get seen and discovered online and
how to anticipate and solve the biggest business problems.


During this comprehensive program, participants gain the same
proprietary tools and methodologies Tony Robbins has used to
make more than 70 businesses profitable. They’ll also unlock
exclusive growth tips from industry giants from companies like
Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and
more.


Now available as an immersive virtual event, Tony Robbins’s
Business Mastery is drawing even larger crowds and a new
generation of business owners.


Learn more about Business Mastery: https://tonyr.co/bm-podcast



SHOW NOTES:


[00:00]  Mary B.
Intro 


[01:04]  Introduction to Gail Becker


[02:20]  Three factors that inspired change


[03:20]  The evolution of Caulipower


[05:39]  It’s never too late to bet on
yourself


[07:41]  Recognize the moment it clicks


[10:15]  Move fast when first to market


[12:11] Consumers demand quality


[14:21]  Always connect with those using
your product


[16:14]  Breaking rules for success


[18:20]  Hire people who know what you
don’t


[19:48]  Reinvention sparks
innovation 


[21:32]  Business Mastery Information
Ad 


[22:28]  Pandemic shifting


[27:32]  A mission to help people lead
healthier lives 


[28:00]  Double down on innovation


[28:35]  The future of CAULIPOWER


[29:53] Lessons for her sons


[31:21]  Sign off