Sponsored: You Have My Attention with OkCupid CMO, Melissa Hobley

Whether you’re looking to engage new clients or find a romantic
partner, it’s more important than ever to reach people in the
digital space, form real connections, and develop those
relationships. In Episode 2, we’re talking to someone who is an
expert in standing out when selling yourself online: Melissa
Hobley, the Chief Marketing Officer of the popular dating app
OkCupid. Melissa built OkCupid’s marketing team from the ground up
and helped craft the brand’s now famous message of inclusion and
affirmation. More recently, she drove the launch of OkCupid’s
daring, playful, and award-winning ad campaign, which was released
in markets across the country and boosted brand buzz by fifty
percent. Download and subscribe to The Relentless wherever you
listen: Apple Podcasts Stitcher Overcast Spotify TuneIn Google Play
Google Podcasts Head here to learn more about Melissa and this
episode of The Relentless. This paid podcast is produced by Slate
Studios and Century 21 Real Estate. 2019 Century 21 Real Estate
LLC. All rights reserved. CENTURY 21, the CENTURY 21 Logo and C21
are registered marks owned by Century 21 Real Estate LLC. Century
21 Real Estate LLC fully supports the principles of the Fair
Housing Act and the Equal Opportunity Act. Each office is
independently owned and operated. This material may contain
suggestions and best practices that you may use at your discretion.
The opinions expressed in this podcast are those of the individuals
featured and not necessarily of Century 21 Real Estate. Learn more
about your ad choices. Visit megaphone.fm/adchoices