Performance, Product, and People

As the pandemic deepened in the US, Trek Bikes saw a surge in
bicycle sales, especially among new riders. CEO John Burke talks
about how this trend has impacted their business, the
opportunities presented by e-bikes and new technology, and how to
thrive in a family-owned business. He also elaborates on his 16
nonpartisan solutions to save America, as written in his
Presidential Playbook 2020. 


Hosted by Joseph M. Phillips, dean of Seattle University’s Albers
School of Business and Economics, The Leadership Playbook asks
top executives from the business world's most recognizable brands
and companies about the stories behind their success, their
leadership secrets, and the biggest obstacles they've faced and
overcome. 


Follow us on leadershipplaybook.org to find out more about the
show. Subscribe to listen to succeeding episodes.   


The Leadership Playbook is brought to you by RSM US, the nation's
leading provider of assurance, tax, and consulting services
focused on the middle market. Podcast production and music by
Alvarez Audio.