Bringing the World to Seattle, and Seattle to the World

The FIFA World Cup is the world's largest sporting event, 14%
bigger than the Olympics in audience size and six times the size
of the Super Bowl's 175 million viewers. And it's coming to
Seattle in 2026 as the city becomes one of 16 North American
locations chosen to host several games. How do cities pitch for
sporting events of this size? What is the economic impact of
occasions like this?


Peter Tomozawa, CEO of SEAFWC26, the organization tasked with
preparing Seattle for the 2026 World Cup, talks about this and
more at a recent Albers Executive Speaker Series. More important
than putting on a good show is the legacy left behind, he says.
"We're not going to build another Space Needle," he says,
referring to the iconic construction from 1962 World's Fair. "The
plan is to focus on a people-based legacy, on community, culture,
and children."


Hosted by Joseph M. Phillips, dean of Seattle University’s Albers
School of Business and Economics, The Leadership Playbook asks
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