The Challenge and Promise of NIL

In April of this year, Albers' MBA in Sport and Entertainment
Management hosted the Pacific Northwest Academy of Legal Studies
in Business' regional conference here in Seattle. Among the
sessions was a highly anticipated panel discussion on NIL.


NIL (name, image, likeness) refers to the rights of college
athletes to profit from their personal brands as mandated by an
NCAA policy that went into effect on July 1st, 2021. The evolving
legal landscape for NIL makes it a closely watched topic by
athletes, brands, universities, and other stakeholders.


This is a recording of the panel discussion with NIL subject
matter experts who are deeply immersed in the area: James Buder,
Assistant Attorney General of the University of Washington;
Hector Rivas, co-founder of Disruptive Sports; Debbie Spander,
founder and CEO of Insight Sports Advisers; and Natalie M. Welch,
assistant professor at the MBA in Sport and Entertainment
Management.


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