Christi Olson on Search Engine Marketing

In this episode of the Yoast SEO podcast, Joost talks with
Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and
Christi discuss their views on Search Engine Marketing.


A glimpse of the discussed topics:


3:35 - Name changes of Bing and the components of the
algorithm

6:50 - What SEOs can learn from SEA tactics - and the other
way around

14:06 - How did Search Engine Marketing tools evolve? What
changed for the better and which updates do not seem to make
anyone happy?

26:53 - How can the current Microsoft toolset help you to
rank better on Search Engine Result Pages? Both paid and organic.

32:20 - Christi shares some sneak peeks into Microsoft
e-commerce tools that currently are being developed.

36:50 - Christi's advice for business that don't know if they
should invest in SEO or paid search?

41:20 - Important Bing Webmaster tools updates from the past
months