Jon Henshaw on hreflang, Coywolf and Apple

As he states on his website, Jon has been involved with website
development and internet strategy since 1995. A lot has changed
since then. He is currently working at ViacomCBS as Lead SEO
Analyist and is the founder of Coywolf, a marketing and
technology news platform.


This is what you can expect to hear in this episode:


How the SEO toolset landscape changed over the past years

What Coywolf is and does

International SEO: why hreflang actually does not help with
optimizing your website for international searches

Will the Apple Search Engine alter the search landscape?

50% discount on a Coywolf subscription

Because Jon enjoyed recording this podcast so much, he created a
coupon that provides you with a 50% discount off the first year
of Coywolf! A regular subscription is priced at $84 a year, but
especially for our dear listeners, it’s reduced to $42 for the
first year! You only need to enter the code yoast upon checkout
on the website.