Jason Barnard on taking a deep dive into Brand SERPs

It's not a coincidence that we mention that there are a lot of
Jason Barnards out there. In this episode of the Yoast SEO
Podcast, you will learn why it's important to know if you have
namesakes, just like Jason does. The Jason Barnard Joost is
talking to in this episode is a digital marketer, but also a
musician and cartoon blue dog. He specializes in Brand
SERPs(Search Engine Results Pages), which is the first thing
people see when they search for your brand online.


This is what you will learn by listening to the podcast:


The importance of the About us page

How to discover if there's a Brand SERP for your own brand or
if one is starting to form

How to explain to Google that you are a certain entity and
your namesakes are not you

Maintaining your knowledge panel

The importance of rich site links in your Brand SERP

That knowledge panels differ around the world