Purna Virji on building your brand on LinkedIn

From journalism and PR, via SEO at AOL to SEA at Microsoft and
currently working at social media platform LinkedIn, Purna has
seen a lot of aspects of online marketing in her career so far.
Let her experience be your guide towards reaching your branding
and engagement goals. Purna will tell you how to combine the best
of these worlds. Think of improving your organic traffic by
running SEA experiments. Or creating brand awareness by
leveraging your key employees' personal LinkedIn profiles. Sounds
crazy? Purna and Joost will help you understand by providing
practical advice and inspirational examples.


These topics are covered in this episode:


How SEA results can help to improve your SEO

Identifying your white space as a company

The value of key employees on LinkedIn

How to grow engagement

LinkedIn advertising

Other forms of content on LinkedIn to start using