Rand Fishkin on building a business in the online marketing world

These are the topics that Rand and Joost talk about in this
episode, with minutes indicating when that topic comes up in the
recording:


1:37 - What is SparkToro

3:52 - Building an online marketing business

11:16 - Are the current big SEO tools competing for the same
audience and does that make specialization the way to go?

14:43 - The maturity of the SEO space: pay attention and
you'll notice the cycle

17:09 - There's no SEO in SparkToro's marketing

21:08 - How SparkToro's audience comparison tool works

23:15 - Rand introduces a new SparkToro feature that will
show a change in audience interest over time

24:28 - Publicly launching minimal viable features versus the
complete feature?

26:37 - How to market new features: target the mass or seek
amplifiers?

32:47 - 'Old' SEO and marketing principles that still are
applicable today and probably will be forever

35:26 - How Rand got such a big Twitter following and how
reach and engagement work for him

40:09 - Rand's most important channels

45:23 - Joost explains WordProof