Marieke van de Rakt on readability, product marketing and leading Yoast

Marieke and Joost will cover the following topics during this
episode, with timestamps indicating when the topic comes up:


1:20 - How Marieke became the CEO of Yoast

4:20 - The origin of the readability analysis in Yoast SEO

7:52 - The importance of readability

12:53 - Readability analysis changes in the past 5 years

18:12 - Product copy and SEO

26:14 - Using video in your marketing

28:39 - What led up to Marieke becoming the CEO of Yoast?

31:40 - What a conversion rate and Marieke's PhD conclusion
have in common

38:42 - How Marieke sees the core values of Yoast