Nichola Stott on running, hiring and evaluating an SEO agency

Nichola and Joost will cover the following topics during this
episode, with timestamps indicating when the topic comes up:


1:47 - When should you hire an agency?

7:52 - Should you keep doing parts of SEO yourself as a
business owner?

12:24 - What you should look for in and expect from an
agency?

15:12 - What a good client looks like for Erudite agency

17:04 - Budgeting for your SEO and content strategy

19:13 - What to expect when starting to work with an SEO
agency?

21:35 - At what point does a business not need an agency
anymore?

24:19 How often do agencies and customers communicate?

26:27 How to keep your agency up to date on the latest news
and research in SEO?

34:02 - In what way do easy-to-use CMSs change agency work?

40:44 - The most important KPIs for an agency to report on