Lily Ray on the future of E-A-T, paid ads, E-commerce spaces and SEO

Lily and Joost will cover the following topics during this
episode, with timestamps indicating when the topic comes up:


2:00 - The SEO specialty of Lily Ray

4:21 - What is a good future proof SEO strategy?

6:25 - How to improve your E-A-T and the role of schema in
this

11:13 - How to measure if E-A-T changes have an effect

12:54 - The influence of Google’s intent and it’s core
updates for E-A-T and site-ranking

19:06 - Actionable tips on how to build trust on a certain
topic

20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs
“People also ask” and Paid Ads

26:29 - Why SEO is getting more important than paid ads

28:52 - The benefits of using WordPress and Yoast for E-A-T
and structured data

31:58 - Is it profitable to start a new e-commerce space
nowadays? 

36:24 - The closeness and helpfulness of the SEO community

39:24 - The one thing that people should do to improve their
E-A-T