Mike King on increasing CTR with personas and the power of internal linking

Mike and Joost will cover the following topics during this
episode, with timestamps indicating when the topic comes up:


1:08 - Who is Mike King?

4:15 - Importance of talking at conference for business

5:49 - Technical SEO renaissance

10:54 - The future of natural language generation

15:15 - Should SEO starters use tools or not?

17:47 - The power of internal linking

21:46 - Increase CTR by using personas in SEO

27:35 - An example of the iPullrank personas

31:15 - Mike’s rapper career, and more of his future plans



Resources of this podcast episode:


Podcast episode with Mike King -
https://www.yoast.com/podcast/mike-king-2021


iPullrank SEO video at mozcon -
https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie


iPullrank - https://ipullrank.com/


Botify - https://www.botify.com/


Marcus talks about what he does at Ryte -
https://yoast.com/podcast/marcus-tandler-podcast/


Kevin Indig guide to internal linking -
https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/