Rendy Lovelady on the Gulf Coast Jam concert

Rendy Lovelady has spent decades managing artists and producing
music events. His latest endeavor is the Gulf Coast Jam, held
annually in Panama City Beach, Florida. This year's event
featuring Luke Bryan, Brad Paisley, and the legendary Southern
rockers Lynyrd Skynyrd is rescheduled for March 25-26, 2021.
Listen as Rendy discusses the complexity of managing large
concerts and artists.