Jeff Daniels, Non-Fiction Coffee

Most everyone enjoys a cup of coffee to jumpstart the
day. Jeff Daniels, the Director of Sales at Non-Fiction
Coffee, provides insight on making a better cup at home or
knowing what questions to ask your local barista.


Based in Pelham, Alabama, Non-Fiction Coffee strives to roast the
best coffee while dignifying the coffee producers they work with
and buy from worldwide. Jeff describes how Non-Fiction selects
their growers and the details behind the roasting process,
including tips on brewing or purchasing better coffee.