Ep. 8 - The State of: Twitter for Professional Services

Twitter can be tough to use effectively for business when you are a
B2B company. The channel is newsy, political and highly
entertaining, with trending topics seemingly irrelevant to B2B
companies, and sometimes based on unfamiliar hashtag campaigns. So
what is a professional services company to do? Well, help is on the
way! Professional services companies should be using Twitter to
create brand awareness, get customers and make money. But
professional services are selling knowledge and strategy not
products or widgets. So, the fundamental question for B2B and other
professional services companies is: How to craft original content
around concepts and ideas? What do we show? How do we tell a
compelling story? Unless you are selling a product that you can
touch, see, smell and hear, crafting content about how your company
creates strategy and ideas and concepts can be more of a challenge.
JinJa Birkenbeuel, CEO of Birk Creative and Esther Ikoro, Birk
Creative's content strategist, give specific tactics and an
overview of how to use this powerful communication platform to
drive your small professional services business to brand awareness,
growth and have fun while you are doing it.