Ep. 13 - Uh-Oh, so this just happened: Your Brand Personality, Process and Purpose on Social Media

You have a business. You are trying to create a brand. Not just
for your business, but for your personality. You know that
customers need to know who they are buying from. They want to
feel a connection with the "brand" and you now understand from
everything you've been reading, and the personalities you've been
studying - YOU are the brand. Yikes. But you have to put yourself
out there, expose yourself, let people know who you are. But how
do you know how much to share? When you've crossed the line with
your personality? What if you are uncomfortable with telling all?
On this episode, you will gain insights about when too much
information about yourself and your brand is actually perfect,
and which brands to follow to get inspiration and ideas. This is
The Honest Field Guide podcast, where you will get the
unvarnished truth in a robust conversation from veteran business
owner and serial entrepreneur JinJa Birkenbeuel, CEO of Birk
Creative and millennial entrepreneur and Birk Creative content
strategist Esther Ikoro about the horrors of
entrepreneurship. Music provided courtesy Utah Carol.