Ep. 27 Matt Bercovitz of Berco's Popcorn On How To Build A Fresh Brand In A Saturated Popcorn Market

Popcorn captivates the imagination. From baseball games, to the
movies, to amusement parks. It's the best snack there is. But
Berco's Popcorn on Chicago's Northside created a trademark flavor
and blend named "Billion Dollar Popcorn, The World's Most
Expensive Popcorn." Matt Bercovitz, the founder and creator will
take you through his unlikely journey from his days bored as hell
in college but guided by a brilliant mentor to becoming the
purveyor of handcrafted and gourmet popcorn flavors, and winning
in one of the most popcorn-competitive markets in the United
States of America. Find Berco's at https://www.bercospopcorn.com.


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The Honest Field Guide is a production of brand strategy and
visual identity agency Birk Creative at
http://www.birkcreative.com. Episode song "Charmed Life" can be
downloaded on Apple here
https://music.apple.com/us/album/charmed-life/206143120?i=206143135
and is written by Grant Birkenbeuel and JinJa Davis, from the
band Utah Carol http://www.utahcarol.com. Recorded at Stomping
Ground Studios. Podcast mastering by Chris Enns of Lemon
Productions http://www.lemonproductions.ca. Episode artwork by
Alexander Barrett http://www.alexanderbarrett.com.


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