Ep. 33 - Simone Friend, How To Successfully Represent and Protect Commercial Artists

Everybody thinks they are an artist. Every creative person
believes they can make riches on the internet because it seems
like every other creative is doing it. (Ever heard of photoshop,
comping, prototyping and fake news?) I'll get my art on a wall
mural at Coke! Nike will love my designs for their shoes, as soon
as they see my instagram, I will be GOLD! I am a much better
photographer than the one Beyoncé hired, how did THEY get that
gig? I really hated that Super Bowl ad, I could have
shot/photographed/filmed that much better!


Think so, right? Maybe, but mostly, no. In the commercial art
world, unless you have professional representation, an agent, or
have a vast and elite cultural network, the chances of you
landing that A-List gig that actually PAYS is very unlikely. The
only other potential path to riches, is if you game the social
media game so intently and with intention, adding on
extraordinary talent and networking skills, you ARE going to need
help. Not just for the one job, but for the long game that will
carry your creative a!# to sustainable income well past 40 years,
50 years and beyond.


Simone Friend, How To Successfully Represent and Protect
Commercial Artists


Meet artist representative Simone Friend, of Friend & Johnson
Artist Representative. Simone for over 30 years, has built the
most immaculate reputation as a protector of creatives that
ensure proper compensation AND protection of intellectual
property rights. But most of all, Simone has built a standard
process around artist education.


Are you an artist that would like to land a commercial gig like
independent Google artist Heather Day, or international superstar
photographer Geoff Kern and many more artists that have built a
sustaining platform? You need to listen, now.


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The Honest Field Guide is a production of brand strategy and
visual identity agency Birk Creative at
http://www.birkcreative.com. Episode song "Can I Ride With U?"
can be downloaded on Apple here
https://music.apple.com/us/album/can-i-ride-with-u/212635734?i=212635813
and is written by Grant Birkenbeuel and JinJa Davis, from the
band Utah Carol http://www.utahcarol.com. Recorded at Stomping
Ground Studios. Podcast editing and mastering by Jason Marck.
Episode artwork by British artist Karolin Schnoor
http://www.karolinschnoor.co.uk as represented by Friend &
Johnson at http://www.friendandjohnson.com.


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