Ep. 38 - How to Pair Quality Music with Exquisite Liquor. A conversation with Jim Powers of Minty Fresh and PARCE Rum

When we think about pairings, we usually are considering liquor
and food. But what if you could figure a way to pair great music
and high quality liquor? What would that music sound like and how
would it feel as you drink a dark amber tasting rum on ice? Jim
Powers, the founder of Minty Fresh pivoted his music label career
and founded a rum company PARCE Rum. With his eye still focused
on maintaining the great talent on his still operational label
Minty Fresh, his passion now lies in creating and distilling the
most exquisite rum available in the world.


His journey from discovering The Cardigans to developing an app
and finally landing on rum will inspire you to dig deep into
finding your own expertise and then creating that expertise into
a vital business.


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