Ep. 42 - The Failure To Protect: A conversation with Brittain Ladd on small business, ecommerce and supply chain disruption,

They say small businesses are the backbone of
America. But what no one understood until the pandemic,
was how under resourced, unprepared, uninformed and unconnected
most American small businesses were from America's global supply
chain. 


What is a supply chain? As our guest Brittain Ladd, a supply
chain expert shares, it's the process to grow cotton, the get the
cotton to a mill for processing, to find the manufacturer, to get
a distributer and to sell the t-shirt you just made. For us, it's
a whole lot more. It's the marketing, the networks, the
relationships with a bank and the availability of willing
customers that want to shop with a small business versus a giant
with cheaper products like Walmart. 


Small businesses thought 2020 was going to be "The Year of the
Small Business Dragon." 2020 is turning out to be an exhausting
failure on so many levels. Except for a few innovative small
businesses that have take this moment to pivot, learn and drive
to create 100% online operations, sales and direct to consumer
JUST LIKE AMAZON.


Brittain explains how the pandemic exposed in full color the
already broken supply chain. He shares insightful strategies
designed for small businesses so they fight to survive into the
future of retail.


Brittain has graciously offered to provide a complimentary thirty
minute consulting call for any small local business that want
ideas on how to stay open and prepared for the future post
COVID-19 at https://brittainladd.com. Connect with Brittain on
LinkedIn https://www.linkedin.com/in/brittainladd.


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