Ep. 61 Candace Nelson, Sprinkles Cupcakes - How To Establish, Build, Grow and Scale a Business That You Can Sell--From Scratch!

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So, doesn’t everyone have a cupcake story? I was working on site
at my client Google, in Chicago. I was taking a snack break, and
walked to one of their micro kitchens (filled with snacks like
nuts, hard boiled eggs, drinks, chips, etc.). There was a box,
open, with two dozen cupcakes. But what caught my eye was the dot
on the top. A perfect circle sitting on top of another perfect
circle, the smoothly swirled iced cap of the cupcake. Each
colorful candy pin had a different design on top. I was
astonished at these cupcakes, I had never seen a cupcake like
this before. They were lined up, in rows, and it really appealed
to my design aesthetic. I was offered one, and I obliged, of
course.


It was THE MOST heavenly cupcake I had ever had in my life, it
was soft, moist and super sweet. and I am not just saying that
because today on my show,


I have Candace Nelson, the founder of Sprinkles Cupcakes. And she
takes us on a journey from her layered life as a child that
started in Indonesia which led her to her most incredible college
experience and then her job as an investment banker turned the
Ray Croc of Cupcakes.


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Music found on this episode is available on Apple here
https://music.apple.com/us/artist/utah-carol/137984081 and
provided courtesy Utah Carol (ASCAP). All content Birkdesign Inc.
This podcast represents the personal views of JinJa Birkenbeuel,
CEO of Birk Creative and its employees. Story editing of this
episode by Kris Zarnoch. Production and mastering by Kris
Zarnoch.


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