Ep 65 - How A Small Business Owner Can Innovate With Their Own Mini Supply Chain with Michelle Covey, Vice President at GS1 USA.mp4

Michelle Covey is here on my show today. She is the Vice
President of Innovation at GS1US, where she overseas delivery of
programs and services designed to support efficient and accurate
GS1 standards implementation for companies of all sizes.


When you are a manufacturer or a retailer, you need an authentic
way to identify your products if you want to sell them in stores
or major online marketplaces. I'm here today to talk to Michelle
a little bit about that.


Here are some GS1 Resources for you to learn more about the GS1
Standards:


GEPIR (look up GTINs)
- https://www.gs1us.org/tools/gs1-company-database-gepir

Homepage: www.gs1us.org

Small Business Hub: https://www.gs1us.org/small-business

AI
Whitepaper: https://www.gs1us.org/articles/generative-ai-in-the-supply-chain



Where can an entrepreneur find specific and easy
step-by-step instructions on how to join GS 1?


https://www.gs1us.org/upcs-barcodes-prefixes/how-to-get-a-upc-barcode 

From GS1 standpoint, what is the primary benefit to
opening my own GS1 account (as a small business owner) versus
just buying one as needed, from an e-commerce entity (Amazon,
Shopify, etc.), as I go?


GS1 identifiers (like GTINs) are globally-accepted identification
numbers, and are different from the internal numbering systems
that Shopify or Amazon use (Amazon’s is called an ASIN, for
example, and can be confused with GTIN). Each are important to
indexing a product and making sure it is able to be discovered on
each platform. It benefits a small business owner to open a GS1
account because they can ensure they meet a variety of retailer
requirements and sell globally.
Why GS1 US?


GS1 identifiers (like GTINs) are globally-accepted identification
numbers, and are different from the internal numbering systems
that Shopify or Amazon use (Amazon’s is called an ASIN, for
example, and can be confused with GTIN). Each are important to
indexing a product and making sure it is able to be discovered on
each platform. It benefits a small business owner to open a GS1
account because they can ensure they meet a variety of retailer
requirements and sell globally.
Why can't I just bypass barcodes and just use these new
AI tools that give me an artistic and generative QR
code?


Even though GS1 Standards are 100% voluntary to use, GS1 barcodes
are recognized by the largest retailers in the world – so if you
want to sell and be recognized in commerce in a legit fashion,
you should use barcodes from GS1 US. Plus, those AI ones won’t be
recognized when they’re scanned at POS/won’t be recognized in the
global supply chain.
Where can I reach the GS1 small business liaison to help
me started?


Start at our website gs1us.org, call us at 937.435.3870 or email
us at info@gs1us.org.
What are some fresh and innovative ways to use GS1 as a
small business?


If you want to sell and be looked at as a secure and safe
operation, you should to leverage GS1 Standards. The standards
are the backbone of commerce and responsible for tracking and
tracing goods throughout the supply chain.


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Music found on this episode is available on Apple here
https://music.apple.com/us/artist/utah-carol/137984081 and
provided courtesy Utah Carol (ASCAP). All content Birkdesign Inc.
This podcast represents the personal views of JinJa Birkenbeuel,
CEO of Birk Creative and its employees. Mastering by Kris
Zarnoch.


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