Episode 15. How a simple story convinced me to attempt the biggest Mountain Bike race in the world.

How a simple story convinced me to attempt the biggest Mountain
Bike race in the world. The thing is, I had a ton of 'false
beliefs' about myself and reasons why I wasn't able to do the race.
In the same way, your prospects actually have false beliefs that
stop them from going ahead with your offering. In this podcast, I
share a story of how a story got me over the line. Try it.