BPS 311: How to Raise $325 Million in Film Financing with Wayne Godfrey

I promise the title of today’s episode is not clickbait.

Our guest, Wayne Godfrey is a British film producer, CEO of Fintech
platform, Purely Capital, and expert film financier who’ve raised
nearly $325 million for more than 120 independent feature
films.Wayne founded Purely Capital in 2018 to enables film and TV
rights owners a way to accelerate payments from years to days, for
their content from streaming platforms.This year, he became a
mentor at Creative Futures Collective in the UK to contribute to
unearthing the next generation of creative industry leaders from
disenfranchised backgrounds and empower them to break cycles of
systemic inequalities they’ve experienced.

He’s credited as executive producer for numerous independent
feature films, including, The Man Who Invented Christmas, Robert
Rodriguez‘s Sin City, Martin Scorsese‘s Silence, and Joe Carnahan’s
Boss Level. An undeniably impressive career Wayne has built as a
‘problem solver in film procurement investment – a long way from
DJ-ing around London as a young guy with only a deep interest and
some skill in sound production.Some of his other key production
credits include The Foreigner.

THE FOREIGNER, starring Jackie Chan and Pierce Brosnan, is a timely
action thriller by the director of “Casino Royale.” The film tells
the story of humble London businessman Quan (Chan), whose
long-buried past erupts in a revenge-fueled vendetta when the only
person left for him to love — his teenage daughter — is taken from
him in a senseless act of politically motivated terrorism.In his
relentless search for the identity of the terrorists, Quan is
forced into a cat-and-mouse conflict with a British government
official (Brosnan), whose own past may hold clues to the identities
of the elusive killers.It was really cool getting Wayne’s
perspective on what he considers as the pillars of a successful
film from a marketing POV to thrive in the current diluted and
competitive marketplace. He points out that a great story,
recognizable talent, and capital can determine a film’s success
right out of the gate.I know it has not been smooth for a lot of
indie filmmakers during these COVID times and I promise, there is
something in this conversation for everyone because Wayne doesn’t
speak only from a marketing standpoint, but he understands
extensively, the development, negotiating, and production
structures of film financing are always an assuring point of sale
for filmmakers.

Enjoy my eye-opening conversation with Wayne Godfrey.

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