BPS 318: How to Sell Your Indie Film and Yourself with Alec Trachtenberg

Today on the show we have independent film producer, author, and
sales consultant Alec Trachtenberg. With over a decade of
experience building and managing the sales teams of some of the
most cutting-edge technology startups, Alec has worked with major
companies, such as Airbnb, Sony Pictures, Netflix, and Amazon. He
has directly generated millions of dollars in revenue for a variety
of companies in the technology and entertainment sectors, including
Surkus, MomentFeed, and Entercom.He has taken his sales knowledge
and skills and written and published Lights, Camera, Sell: Sales
Techniques for Independent Filmmakers. Here's a bit about the book.
Film producer and sales consultant Alec Trachtenberg argues that
one must adopt a sales mindset in order to be successful as an
independent filmmaker.

By highlighting a variety of sales strategies that have worked for
him in the world of startup technology companies, Alec shows how
you can use the same sales strategies in every stage of
filmmaking.Whether you are a budding freelance cinematographer
searching for your next gig, a first-time director ready to shoot
your first feature film, or an indie producer acquiring funding for
your next project, Lights, Camera, Sell will teach you how
to succeed through strategic sales techniques used by cutting-edge
tech startup companies. Walking you through the five stages of the
sales process, Alec shows you relevant case studies involving a
variety of scenarios in the low-budget independent filmmaking
process. Alec will teach you how to:


Prospect a screenwriter and option a feature-length
screenplay


Lead a discovery call with a prospective domestic
distributor


Demonstrate value with a powerful pitch deck to a
financier


Close a deal with a non-union actor by creating an initial
talent agreement outline


Resolve conflicts with crew members by understanding the
principles of relationship success

Lights, Camera, Sell will debunk the negative myths
surrounding salespeople formed by our media and society, reveal
best practices on asking the right questions, explain how to
present your ideas and services in a compelling way, and
more.

Enjoy my conversation with Alec Trachtenberg.

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