BPS 371: Selling Scary Stories To Tell in the Dark with Cody Meirick

Today on the show we have filmmaker Cody Meirick. Cody is the
director of the documentary Scary Stories, based on the wildly
popular book series Scary Stories To Tell in the Dark. We
discuss how he leveraged an underserved niche audience, how he
piggy-backed off the major studio release of the narrative version
and how he was able to get access to the key players in this
niche.This past summer Academy Award-winner Guillermo del Toro
and acclaimed director André Øvredal created the hit movie based on
the iconic book series.It’s 1968 in America. Change is blowing in
the wind…but seemingly far removed from the unrest in the cities in
the small town of Mill Valley where for generations, the shadow of
the Bellows family has loomed large. It is in their mansion on the
edge of town that Sarah, a young girl with horrible secrets, turned
her tortured life into a series of scary stories, written in a book
that has transcended time—stories that have a way of becoming all
too real for a group of teenagers who discover Sarah’s terrifying
home.

Enjoy my “scary” conversation with Cody Meirick.







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