BPS 385: Selling Indie Films with the Regional Cinema Model with Daedalus Howell

Today on the show we have writer/director Daedalus Howell.
Daedalus' film Pill Head is the definition of being a
Filmtrepreneur. So much, in fact, I used his film as a case study
in my book Rise of the Filmtrepreneur: How to Turn Your Indie Film
into a Moneymaking Business. The method he used was the "regional
cinema model." This model is based around developing, producing and
distributing a film project targeted to the niche audience of a
geographic area. He essentially made an Art House film for his
hometown.Pill Head was entirely a hometown affair — from discounted
permits to merchant buy-in and a recent theatrical release through
a consortium of local exhibitors (no four-walling!) accompanied by
tons of local press.

After an overdose, art student Theda becomes an unwitting specimen
in her university’s experimental psych program. There’s a side
effect, however — she sees the branching possibilities of reality
in an alternate universe. Moreover, an alternate self wards her off
the program’s enigmatic researcher Dr. Ashe. Determined to escape,
Theda’s salvation lays through the looking glass of quantum
quandaries, romance revisited, and the jagged little pill of her
own nature.In this interview, we go deep into the regional cinema
model, how he creates multiple revenue streams and how he got that
group of local theater owners to four wall his film for free.

Enjoy my inspirational conversation with Daedalus Howell.

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