A Doomscroll Break: Parks and Recreation on Social Media — Episode 135

If you’ve been following NRPA on social media, you may already be
familiar with my guest today via some very fun, informational,
and engaging Instagram reels that have been gracing your feeds
for the last few months.


 


Today I am so excited to be joined by my colleague and the
amazing person behind all of NRPA’s social media content,
Christina High. Christina joined the team as our marketing
coordinator in 2022, and she has been doing some really amazing
work ever since when it comes to rethinking our social strategy,
what kind of social content we’re producing, and continuing to
build an engaged social media community.


 


Recognizing the power that social media has nowadays, and how
there are many ways park and recreation agencies and
professionals can be using social media to their advantage, I’m
really excited for our listeners to get some of Christina’s
insight today.


 


Tune in to our full conversation below to learn more about
Christina and how she’s using social media to highlight the power
of parks and recreation. You’ll also learn:


 


How parks and recreation can be a positive corner of the
internet/social media

 

Why social media is such a valuable tool for park and
recreation agencies to use in their awareness, education and
marketing efforts

Things to consider when creating a social media plan or
strategy

What kinds of trends are performing best on the various
social media platforms

Tips for ensuring your social media posts are inclusive and
accessible

How to build an engaged community on social media, and much
more!



 


Additional Resources:


Follow NRPA on Instagram

Follow NRPA on Facebook

Follow NRPA on LinkedIn

Follow NRPA on Twitter

Follow NRPA on (our BRAND NEW) TikTok