02 Video PPV & PPC Search Advertising (Google AdWords, YouTube & Facebook Video) - With Gez McGuire of MCG Digital Media

In this episode we take a look at online pay-per-click and
pay-per-view advertising – so that's search and display
advertising on platforms like Google AdWords, YouTube and
Facebook video – and how these platforms have revolutionised the
online advertising market by turning it on it's head through the
power of direct targetted engagement.


We cut through all the jargon with our guest, and chat through
the key metrics that are important for you to understand – and we
take a look at what the difference is between push and pull
advertising....... and why there's no need to be afraid of those
little cookies!



Gez McGuire is one of the UK's Leading Internet Marketing
Experts, and with his boutique online marketing consultancy
business - MCG Digital Media - has spent 12 years specialising in
search marketing and online advertising, managing budgets
totalling over £20 million.


Gez's company are the only boutique consultancy in the UK to hold
the elite Red Partner's Badge - which is a Premier Partnership
accreditation awarded by Google themselves.


I caught up with Gez at his office in Moseley, Birmingham to talk
all things AdWords, PPC and PPV.....


 


MORE INFORMATION:


For more information on this episode, and to view accompanying
images and videos, visit the episode web page at:
https://www.slinkyproductions.co.uk/backlight/02-video-ppv-ppc-advertising-gez-mcguire


You can visit Gez at: http://www.mcgdigitalmedia.co.uk


 


ABOUT BACKLIGHT:


Backlight is a podcast for marketing people, video and film
producers, and anyone who has an interest in applying media and
digital marketing techniques to their own businesses or careers.


Each episode brings you a one-to-one interview with an industry
expert from a variety of media, marketing and video production
topics - to help you explore how to enrich your video content,
and how to maximise distribution channels and audience reach.


* Backlight (noun); Illumination from behind which helps to give
depth to an image. *


Backlight is brought to you by Slinky Productions - a video
production company based in Birmingham UK -
https://www.slinkyproductions.co.uk