03 Social Media & Viral Video - With David Glenwright of JC Social Media

In this episode we take a look at social media and the viral
video phenomenon.


We find out what makes a great viral video and how to compete
against all of those dancing cat videos online.


We look into the psychology of social sharing, and why it's so
important for your content to engage a strong emotional response,
and we also discuss tips on how to ride the viral wave without
falling off.


JC Social Media are one of the UK's largest dedicated social
media agencies who specialise in creating social strategies and
online presences to reflect the vision of their clients. As Head
of Training Services, David Glenwright is responsible for
developing bespoke social media training sessions for a variety
of organisations and businesses. I caught up with David at the JC
Social Media office in Birmingham.....


 


MORE INFORMATION:


For more information on this episode, and to view accompanying
images and videos, visit the episode web page at:
https://www.slinkyproductions.co.uk/backlight/03-social-media-viral-video-david-glenwright


You can visit JC Social Media at: http://www.jcsocialmedia.com


 


ABOUT BACKLIGHT:


Backlight is a podcast for marketing people, video and film
producers, and anyone who has an interest in applying media and
digital marketing techniques to their own businesses or careers.


Each episode brings you a one-to-one interview with an industry
expert from a variety of media, marketing and video production
topics - to help you explore how to enrich your video content,
and how to maximise distribution channels and audience reach.


* Backlight (noun); Illumination from behind which helps to give
depth to an image. *


Backlight is brought to you by Slinky Productions - a video
production company based in Birmingham UK -
https://www.slinkyproductions.co.uk