04 Online Music Distribution & Promotion - With Matt Parsons of Ditto Music

In this episode we take a look at what the film and video
industry can learn from the online music publishing industry,
what social currency is and how you can exploit it, and also why
this weeks guest, Matt Parsons, thinks that “music is worthless”
- yes, that's a direct quote from somebody who works in the music
industry – I'm intrigued!


Back in 2005, Matt Parsons with his brother Lee founded Ditto
Music, an online music distribution service that gained
widespread recognition in 2007 by guiding one of their artists in
being the first unsigned act to score a Top 40 single in the UK
charts – a Guinness World Record!


Now with offices in Liverpool, London, Melbourne, Stockholm, San
Diego AND Nashville, plus 13 UK Top 40 hits and 85,000 artists in
over 100 countries, Matt is one of the leading industry experts
for unleashing music into the digital world.


I caught up with Matt at his Liverpool office ...


 


MORE INFORMATION:


For more information on this episode, and to view accompanying
images and videos, visit the episode web page at:
https://www.slinkyproductions.co.uk/backlight/04-online-music-distribution-promotion-matt-parsons


You can visit Ditto Music at: https://www.dittomusic.com


 


ABOUT BACKLIGHT:


Backlight is a podcast for marketing people, video and film
producers, and anyone who has an interest in applying media and
digital marketing techniques to their own businesses or careers.


Each episode brings you a one-to-one interview with an industry
expert from a variety of media, marketing and video production
topics - to help you explore how to enrich your video content,
and how to maximise distribution channels and audience reach.


* Backlight (noun); Illumination from behind which helps to give
depth to an image. *


Backlight is brought to you by Slinky Productions - a video
production company based in Birmingham UK -
https://www.slinkyproductions.co.uk