Ep 37 - What is a Decentralized Marketplace Protocol? Featuring Cyrus Taghehchian from Sp.lyt

In this episode of LAB Radio, Aaron Mangal discusses Spl.yt, a
decentralized marketplace protocol, with CEO and founder Cyrus
Taghehchian.


Cyrus Taghehchian, CEO and Founder
at Spl.yt


Cyrus Taghehchian is the co-founder and CEO of Spl.yt, a
decentralized marketplace protocol. Cyrus, a Deloitte Consulting
alum, is a world-class consultant, co-active coach and Lean-Agile
thought leader who has helped C-level and executives improve
their organizations’ product management processes, development
practices, and team culture at companies such as Intel, Bank of
America, Paypal, and more.


A serial entrepreneur at heart, Cyrus specializes in technology
strategy and implementations in the e-commerce and digital
marketing space, including leading his previous companies through
product and market fit phases.


Cyrus entered the blockchain space in 2015, having taken several
notable active involvements, collaboration and advisory roles
within the blockchain community where he applies his unique
business development perspective, to promote blockchain and
distributed ledger technology.


Spl.yt, a Decentralized E-commerce Protocol for a Global
Inventory and Affiliate Network


According to the Spl.yt litepaper: “Spl.yt
provides the market reach of Alibaba and CJ Affiliate, with the
assurance of
Amazon, at the no-cost prices of Craigslist”


This is based on their global inventory and logistics system
which allows retailers to connect with several marketplaces, not
just one, which greatly reduces the labor and management behind
multiple postings.


It goes on to further explain how retailers can connect
with their platform: Spl.yt’s core function begins when
an online retailer connects our easy-to-use SDK to load its
inventory onto the blockchain. Once on the blockchain, Spl.yt’s
smart contract grants access to all other participating
marketplaces...Spl.yt uses token economics to promote fair and
reliable participant
behaviors. Spl.yt’s global reputation system provides peace of
mind that reviews and ratings (necessary for buyers to trust
retailers) are performed fairly without censorship or
manipulation, and reflect behavior across the internet (rather
than one website).


How Splyt Connects Buyers and Sellers


Splyt also have a dispute resolution to take care of any kind of
problem that arises from transactions through intermediaries
called Validators. These are real people that help figure out any
issues whether on the buyer or seller side.


Finally, through an affiliate system sellers can leverage an
automated way to manage and pay out commissions to affiliate for
helping to sell products.


After listening to this episode you will learn:


About the origin story of how Cyrus went from Consulting into
the Blockchain world

How consultants think, work and create value for clients

Why great consultants replace themselves in the long-term

Why people are a super important often overlooked part of
building a successful company

What Splyt is and how it works as a protocol

The way that Splyt increases the reach of a posting across
several major marketplaces

A unique affiliate system that incentivizes anyone helping
sell any product in the marketplace

How Sellers can download the Splyt SDK and access a global
database of inventory

About Decentralized Autonomous Initial Coin Offerings
(DAICOs) and one called HAIKU that Splyt is building 

The Affiliate system behind Splyt and how it evolves the
current Affiliate model

How Splyt handles dispute resolutions



For show notes and more please visit: LAB Radio
Episode 37