Marketing Documentaries In The Age Of Social Media. IDFA Industry Talk 23 November 2016

Getting a documentary noticed in a heavily crowded market requires
a solid marketing strategy and creative solutions. This session by
Mathias Noschis (Alphapanda) provides the main tools to identify a
film's target audiences and to reach them through clear
positioning. Two practical case studies show how the strategy can
be translated into promotional activities, in particular in the
digital space.