#003 - How do you measure your marketing content’s performance, and how are you improving it?

How do you measure your marketing content’s performance, and how
are you improving it?

Clicks, time on page, bounce rate, shares

According to Semrush research, clicks are still one of the top
metrics that 69% of marketers use to evaluate content
performance. (See link in comments.) 

But is this the best way to measure content
performance? 

Does more clicks = higher performance?

It's partially true.

But, a better way to measure is to look at both  "clicks"
and "Average Time On Page."