The Rise and Fall of Koo

In today's podcast, we will delve into the captivating journey of
Koo, once celebrated as India's answer to Twitter (now X).


We will explore the remarkable rise of Koo in 2021 and dissect
the key factors that led to its eventual downfall.


The closures of several startups including Koo that once
flourished in recent years, owing to their aggressive growth
strategies and the funding winter, highlight the challenges of
sustainability and maintaining long-term success.