Brian Richardson of NBC's American Ninja Warrior

While there’s no denying that ANW has solidified its place in
the world of sports entertainment (which comes as ‘Ninja
Warrior’ is being considered for inclusion at the 2028 Olympic
Games!),  the producers behind ANW from A.
Smith & Co. Productions firmly believe that the
show’s storytelling component is what sets it apart.

As a sport that encourages people who can’t
participate in traditional sports to join in, ANW has
made historic strides in cultivating diversity on-screen by
featuring the astounding stories of athletes with disabilities
conquering the courses – proving how “Ninja Warrior” is an
inclusive way for all to stay active. Additionally, as a sport
that encourages athletes to compete against the course rather
than one another, “Ninja Warrior” has cultivated a new
approach to teamwork and camaraderie.

ANW has created an incredibly strong ‘Ninja Warrior’
community and self-sustaining ecosystem as countless
contestants stay within theANW
universe, creating jobs such as ‘Ninja Warrior’
training gyms, motivational speaking, and more. Not to mention
how many contestants return to compete in the ANW arena 5+
times throughout their life – they simply can’t get enough!