1396: Has the COVID Vaccine Marketing Campaign Missed the Mark?

Multiple spokespeople are providing differing and varying
messages about the COVID vaccines in Australia, making consumers
more relunctant to get the jab.

Marketing strategist and consumer behaviour analyst Barry
Urquhart, of Marketing Focus, says the Government needs a
clearer, stronger message in their fight to control the pandemic
and protect the community.

He joins Jennie Lenman to discuss.