1532: Shrinkflation - The Ultimate Con for Hungry Consumers?

There is a troubling retail trend expected to worsen as the price
of commodities go up globally.



It is called 'Shrinkflation', where companies try to claw back
revenue by decreasing the weight of a product but continue to
list it at the same price



Consumer behaviour analyst Barry Urquhart from Marketing Focus
joins Jennie Lenman to share his knowledge and thoughts on how
the practice impacts local consumers.