Polling Primer or: How I Learned to Stop Worrying and Love the Polling Data

Polling in the US has become harder and more expensive in the last
decade, yet everyone from candidates to companies to political
parties continues to rely on polling to see what the public is
thinking. In this episode, Doug Kaplan, the President of Gravis
Marketing discusses what has changed in the industry and why
despite changes in the electorate, polling is just as important as
ever. Recorded in the Parrish Medical Center Podcast Studio