EP2: Repeat What Works

“You want to make money and build your business. Step
back and look at what you have done before that works. That’s
what you should do next.” - Nic Peterson
(2:02-2:15)

Timothy Dick


Profit Layer


 


 


 


Keep it simple.


 


Let’s face it. Too many entrepreneurs overcomplicate the
marketing process. When it comes to your marketing, keeping it
simple may be all you need to sustain growth, acquire more
customers, and position your brand as an industry leader.


 


There’s a simple way to get great results without increasing your
marketing costs. It’s basic and straightforward, but even
businesses that achieve success through launches, special
promotions, and other marketing campaigns continue to overlook
it. They end up wasting time, energy, money, and other limited
resources only left to wonder why they’re momentum stalls.



“We get bored and we stop doing things long before they stop
working.”


- Nic Peterson (1:55-2:00)

Long-term growth and an increasing customer base can be achieved
by doing one simple thing:


 


Repeat what works.


 


Ask yourself, “Have I ever done something that worked and then
never did it again?” Most entrepreneurs realize they’ve made this
mistake more than once. But why would they overlook a strategy
that seems so simple and obvious?


 


One reason we overlook the strategies that have been successful
is that we get bored with what we’re doing. Consequently, we stop
doing something way too soon. This happens often in website,
branding, and copy redesigns that are done simply for the sake of
change. Entrepreneurs often get lost in building new webinars,
lead magnets, and other marketing assets. This can feel new and
flashy. However, in the process, they increase their marketing
spending while diminishing the returns they see with these and
other strategies.


 


Ask the Right Questions to Repeat Positive
Results.
Time, money, and marketing efforts would be better served by
observing what has already been done that has been successful and
repeating it. Consider where and how you got your previous
customers. If they came from social media, keep using that
channel to acquire more customers. If you wrote a guest article
that drew high-quality traffic to your site, share that article
on other platforms or write more guest articles.


 


This approach gives the power to reverse engineer those “happy
accidents” that resulted in more business and revenue. Find out
what works, then optimize future marketing messages and campaigns
to improve results over time. Rather than switch to a completely
different strategy, fine-tune and improve what you know will
bring in new customers and help you achieve your business goals.



“Find what works. Repeat it, repeat it, and repeat it. It really
can be just that simple.” - Timothy Dick (5:05:5:15)

In order to see what’s working, put a system in place for
measuring the results of your marketing efforts. You can reduce
any errors you’d otherwise make and determine the costs
associated with finding prospects and converting them to into
paying customers.


 


Without measuring marketing campaigns, you’re more likely to
increase costs and cut into the bottom line. Setting goals is the
first step to determining if what you’re doing is still working.
 Rather than blindly marketing products or services, figure
out what’s worked in the past and do more of it while optimizing
the approach for better results.


 


Repeating what works is one of the simplest and most effective
ways to maintain your growth within your industry. Putting this
strategy in place gives you a leading edge over your competitors
and will exponentially increase your success and sustainability.



How to get involved.If
you would like more information about Timothy Dick, and the
success businesses have gained through work with him, visit his
website.

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