EP4: Outbound Marketing and Direct Outreach with Steven Perchikov

“If you can connect with people and put something
compelling in front of them that can help them grow their
business...then it’s just easier and more lucrative.” - Steven
Perchikov (17:30-18:00)

Timothy Dick


Profit Layer


 


Inbound marketing strategies have become the go-to method for
anyone who wants to generate new clients and position themselves
as an industry leader. But too many entrepreneurs overlook the
outbound marketing methods that produce better results at a
fraction of the cost.


 


Steven Perchikov helps today’s marketing agencies and consultants
generate qualified leads using LinkedIn, email, and other
outbound marketing channels. His experience working with
early-stage startups proved to be one of the toughest and most
exciting places to do sales. Over time, Steven has systematized
his lead generation efforts into an outbound marketing approach
that consistently delivers results for his clients.



“Once developed, outbound marketing is a skill that can be used
anywhere.” - Timothy Dick (43:48-43:54)

Effective outbound marketing starts with reaching out to your
network of friends, family, and the people you’ve worked with.
This step alone can land you a handful of clients you might
otherwise have overlooked had you gone straight to paid
advertising and other inbound approaches. The next step is to
begin cold prospecting while simultaneously developing your
inbound marketing engine. This includes content, white papers,
and resources that educate your target market.



Control Who You Target and What You’re Going to
Say
Outbound marketing requires minimal effort to determine what
works. You can define your value proposition and target a niche
that needs your products or services. Businesses often spend
their marketing budgets on ads that fail to deliver on results.
By reaching out to your existing contacts first, you get a higher
return on your investment when compared to more costly methods.
Although paid advertising can work, more efficient outbound
methods help you optimize your offer and scale it as you
determine what works.


 


Outbound activities are ideal for anyone looking to test a new
offer or a new market. Don’t waste resources building assets like
an ebook, blog, or podcast until you’ve refined your offer. Craft
a clear message and develop a systematized strategy for
connecting with your network. Outbound marketing gives you
complete control of who you’ll target and what you’ll say to
them. The key is to do your research first so you target the
right people.



“Just because you’re going to automate some of your
marketing...doesn’t mean you should automate all of it at the
expense of your reputation, results, and revenue.” - Steven
Perchikov (25:30-25:48)


 


Unlike cold-calling, where marketers struggle to get through
gatekeepers, using LinkedIn or email lets you reach individuals
directly. If you’re targeting narrow markets, spend more time
creating personalized messages that address the unique needs of
your audience. Wider markets may not require the same level of
personalization.


 


Outbound marketing fundamentals rarely change. You can continue
to apply them despite the ever-changing online marketing
landscape. If you target the right audience, you can use outbound
marketing activities anywhere. Few people take the time to create
a list of the right people to target or crafting just the right
message. If you optimize your LinkedIn profile and gear your
message to your target audience with a compelling headline and
copy, you’ll achieve greater results at a lower cost to your
business.



How to get involvedIf you
would like more information about Timothy Dick, and the success
businesses have gained through work with him, please visit his
website.

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and we’d love for you to help us spread the word!


 


You can contact Steven Perchikov at steven@artofsalesacademy.com.
Or connect with him on LinkedIn.