EP7: Social Proof as a System in Your Business With Michelle and Justin Demers

“Part of your process as a business owner is celebrating
your clients.”


- Justin Demers (8:29-8:32)

Timothy Dick


Profit Layer


Social proof is a powerful way to demonstrate the value of your
services. Testimonials, reviews, and other forms of social proof
give prospective clients the confidence to say “yes” to your
offer. But business owners fail to use social proof in a
strategic way, so they often struggle to increase revenue and
retain clients over time.


Michelle and Justin Demers help entrepreneurs systematize social
proof and customize their marketing messages. Businesses
typically ask for testimonials after they’ve delivered their
services to clients. But this makes the process more
transactional and less personal while hurting the relationships
you’ve built over months and years.



“Any business can pay for ads. But when you give the voice to the
consumer, they become real.” - Timothy Dick (5:09-5:24)

Referrals and testimonials give your marketing messages more
power in communicating with your target audience. In today’s
online marketplace, consumers turn to review sites to see what
others are saying about your product or service. Many business
owners collect testimonials and reviews from clients without
knowing what to do with them. In order to get the best results
from testimonials, identify the stories that drive actions and
create meaningful change for them and your business.



Celebrate Your Clients’ Big
Wins
Social proof isn’t just about the value you provide. It’s also a
way for you and your clients to communicate the transformation
they go through as a result of working with you. This occurs
along every step of the journey. Don’t wait until the end to ask
for a testimonial. Your onboarding process is an opportunity to
invite clients to celebrate their wins.


This changes the conversation from “How can I get something?” to
“How can I do something for you?” It creates a different
perspective through which you and your clients view your
relationship. It provides you with ongoing feedback throughout
the entire journey, which helps you improve your offer and better
meet the needs of your clients.



“Capturing clients’ stories throughout their journey is not only
a sales tool… it’s also a belief builder.” - Justin Demers
(14:58-15:05)


Prospective clients often struggle to believe they can achieve
the same level of success as others. Showing the big wins
of your clients over time helps them see it’s possible for
them. It motivates your existing clients to finish what
they started by giving them the opportunity to celebrate their
accomplishments.


Gathering social proof from clients shows them you’re
listening. It builds empathy and strengthens your
relationships with them. When clients struggle to overcome
obstacles, the steps they took to overcome them can be powerful
indicators to others who are also struggling.


Systematizing social proof is the key to getting better results
with your marketing. When you match the right stories with a
prospect’s objections or limiting beliefs, they’re more likely to
see the value of your services and how they can help them.
Gathering social proof assets gives you a marketing
arsenal you can use no matter who you’re trying to
reach. It takes effort to gather and organize social
proof assets. But with the right data management systems in
place, delivering the most relevant social proof can be done in
just a few clicks.


Knowing how to use social proof in your marketing shows your
target audience that you care about their success. It shows them
that you do what you say when so many other businesses fail to
deliver on their promises. You attract the right clients to your
business and strengthen your position as the first and obvious
choice for their needs. If you aren’t utilizing social proof in
your current business strategy, it may be time to start
strategizing how you can implement this powerful tool. Let the
wins you’ve helped others achieve pave the way for greater
success with prospective clients.



How to get involvedIf you
would like more information about Timothy Dick, and the success
businesses have gained through work with him, please visit his
website. You can learn how to systemize your social proof at
socialproofclub.com.


If you would like to know more about how Justin and the team at
Social Proof Club can help you use social proof as a powerful
tool for your business, visit their website.

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