EP13: Why Systematizing Usually Fails

“When you have momentum and your business is growing,
stopping everything to build systems for things that don’t matter
right now is the worst thing to do.”

Nic Peterson (2:56-3:10)


Building systems into your business saves you time and money.
Systems let you automate repeated tasks at every stage of your
sales process, which makes your daily operations more efficient
and improves the experience of customers.


But systematizing can hurt businesses when it’s done the wrong
way. Most businesses focus on a “market then sell” approach that
generates the revenue they’re after but leaves them overwhelmed
when it’s time to fulfill those sales. So they try to build
systems that alleviate the pain of fulfillment but end up wasting
time, money, and other limited resources.



“Systemize things. But do it in the right order because you have
a finite amount of time, energy, and bandwidth.” - Nic Peterson
(6:02-6:08)

Most of the people who teach business owners how to systematize
their operations have never actually grown a business themselves.
So they either focus too much on systems or on marketing instead
of understanding how the two work together.


This has created two flawed business approaches.
Market and sell, only to drown in the fulfillment process and
piss off your customers when you don’t deliver. Create systems for
problems that don’t exist yet and kill your growth momentum in the
process.


There’s a Better Way to Scale Your Business


Entrepreneurs work hard to establish and build momentum. But when
you stop everything to create systems for things that aren’t
important right now, you pull yourself away from the things that
actually lead to growth and increased revenue. Once you lose
momentum, you’re dead in the water.


There’s a better way to scale your business. Sit down and
identify the limiting factors that are slowing down growth. Maybe
your onboarding process takes too long, preventing you from
selling more. Whatever the limiting factor is, that’s where you
should spend your time as an organization. Address the problem by
systematizing and optimizing a solution so you never have to
address it again.



“Build systems and operations for everything at the right time so
you always have momentum. You grow by building systems as you
remove the limiting factors.” - Nic Peterson (5:06-5:31)

Find the next limiting factor to growth. Focus on that and do the
same. This approach lets you build systems and operating
procedures for the things that impact your growth without losing
momentum. Your business grows as you develop its systems rather
than repeatedly stopping your growth.


Creating systems in order of importance makes more sense than
trying to systematize everything. It doesn’t work to create and
learn a new system when you can’t use it for another five years.
Instead, you could be learning exactly what you need to grow your
business right now, setting criteria for completion, and building
systems that free up your resources.


In the end, you’ll still have the systems and operating
procedures for everything you need without slowing down or
stopping momentum. Remember, momentum is everything. Focus on
growth, and the systems will follow.



How to get involvedIf you
would like more information about Timothy Dick, and the success
businesses have gained through work with him, please visit his
website.

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To learn more about Nic, visit VelocityClass.com or book a call
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