How to Expand Your Business with Jessica Rhodes

This week I had sat down with Jessica Rhodes to discuss how
she launched and scaled her business in the very new industry
of podcasting.


Jessica is the founder and equal co-owner of Interview
Connections, the first and leading podcast booking agency.
She has scaled the business quickly to high multiple six
figures, with nearly no direct marketing or ads, and will
break through the 7-figure mark in 2019. The Interview
Connections team of Booking Agents are the podcast
powerhouses behind many of the record breaking book launches
you’ve seen today, with clients such as Ali Brown, JJ Virgin,
Perry Marshall, other authors you may know, and numerous PR
agencies who hire them for their podcasting savvy and booking
skills.


Jessica started podcasting in 2014 with the launch of Rock
The Podcast and also has co-hosted several other shows
including The Podcast Producers and Womensplaining.


She is the acclaimed author of Interview Connections: How to
#RockThePodcast From Both Sides of the Mic and has been a
featured speaker at Podcast Movement, Podfest Multimedia
Expo, and Dream Business Academy. She is married and is the
mom of two kids, Nathan and Lucy.


HERE’S WHAT YOU’LL LEARN FROM THIS EPISODE:


The “blue ocean” Jessica discovered with podcast booking

The business transformation from when she first started
to now

How to set pricing for your business

Knowing when it’s okay to continue to increase pricing
for your services

Why Jessica shifted her business model from contractors
to employees

How employees worked better for her business model

The biggest struggle she faced when getting her business
started

The financial approach she took when launching her
business

Balancing business goals and personal goals

The background of bringing on Margy Feldhuhn as co-owner

Building a business without ads and marketing

Using your referral network to grow your business

How proactively asking for referrals can positively
impact your business

Other avenues to market a business through your network

How to keep an eye on your business numbers when there is
more than one owner



LINKS WE MENTIONED ON THE SHOW:


Interview Connections



GET SOCIAL WITH JESSICA AND LET HER KNOW YOU HEARD
ABOUT HER HERE


Interview Connections

Jessica's e-mail

Instagram

Twitter