S1 Ep44: Strategy, Metrics, and Digital Transformation with Dan Gadd • Atlanta Falcons

This week’s conversation with Dan Gadd is all about digital
content and transformation. How do you decide where to spend your
time? How do you use metrics for decision making? Why doesn’t
your content reach all of your followers? 

He believes content is the product, not a service. And also says
that there is no such things as a business play or an engagement
play. Without engagement when posting content, there is no
business play because you need to reach your audience first and
foremost.

If you're in content creation in any fashion, this is an
enlightening episode.