S1 Ep46: Data and technology to personalize content with Mike Downey • Microsoft

We dig into how technology can deliver content for audiences,
using data to tell a compelling story, and what traditional
sports can learn from esports.

As a member of Microsoft’s Commercial Software Engineering
organization, Mike Downey has helped lead the engineering efforts
for most of Microsoft’s partnerships in sports since 2012,
including partnerships with NBA, PGA TOUR, NASCAR, NFL, USGA, PGA
of America/Ryder Cup, Hendrick Motorsports, and Real Madrid. He
has a background in data science and product management with an
emphasis on media and entertainment scenarios. Mike is currently
the program technical lead for Microsoft’s partnership with the
NBA, an effort to create the next generation of
“direct-to-consumer” media experiences in sports with a goal of
leveraging AI to create a more personalized experience for NBA
fans.